Period Comparisons (/analytics/comparisons)
The Comparisons view lets you benchmark your current performance directly against the immediately preceding period of the same length (e.g., Today vs. Yesterday, Last 7 Days vs. Prior 7 Days, or Last 30 Days vs. Prior 30 Days).
1. Period-over-Period KPI Cards
Five comparison cards display the current period’s value, the prior window’s value, and a color-coded percentage delta badge (▲ +X% or ▼ -X%):
| Metric | Positive (Green) Direction | Description |
|---|---|---|
| Human Visitors | Higher (▲) |
Verified human visitors in the current window vs. the prior window. |
| Total Pageviews | Higher (▲) |
Total pageviews in the current window vs. the prior window. |
| Bounce Rate | Lower (▼) |
Percentage of single-page visits. A decrease in bounce rate is highlighted in green. |
| Avg Duration | Higher (▲) |
Average active session duration compared to the prior period. |
| Bot Visitors | Lower (▼) |
Automated crawler and bot sessions. A reduction in bot noise is highlighted in green. |
2. Overlaid Trend Comparison Chart
The Trend Comparison chart overlays two aligned time series on the same axis:
- Solid Emerald Line: Activity during the Current Period (or Today).
- Dashed Slate Line: Activity during the Previous Period (or Yesterday).
- Metric Switcher: Use the Visitors / Pageviews toggle in the top-right corner of the chart to switch the comparison between unique human visitors and total pageviews.
3. Top Movers Table (Gainers & Droppers)
The Top Movers table highlights the specific pages driving your traffic shifts between the two periods:
- Columns: Shows Page Path, Current Views, Prior Views, Net Change (
+or-pageviews), % Shift badge, and Unique Visitors (current vs prior). - Quick Filters:
- All: Every active page ranked by volume and shift.
- ▲ Gainers: Filter to pages with positive traffic growth.
- ▼ Droppers: Filter to pages experiencing a decline in views so you can investigate broken links, SEO ranking changes, or expired campaigns.
- Path Search: Use the Filter path… search box to quickly locate a specific URL or content section.