Audience & Technology (/analytics/audience)

The Audience & Tech view provides privacy-safe demographic and hardware insights about your visitors—without storing IP addresses or using persistent device fingerprinting.

1. Audience Summary Cards

Four top metric cards highlight your primary audience segments and period-over-period shifts:

• Top Country: Displays the country flag, country name, visitor count, and percentage share of your #1 geographic market.
• Mobile vs Desktop Ratio: Shows the percentage split between mobile and desktop visitors with a visual ratio bar (e.g., 1.8:1 Mobile Dominance).
• Top Web Browser: Your most popular client browser (e.g., Chrome, Safari, Firefox, Edge, Brave) with visitor count and share.
• Top Operating System: Your most common client OS (e.g., iOS, macOS, Windows, Android, Linux) with visitor count and share.

2. Geographic Visitor Distribution

The Countries breakdown table ranks all countries sending verified human traffic to your site:

• Privacy-First Geo Lookup: Country codes are resolved in memory during beacon ingestion before the client IP is discarded.
• Metrics Shown: Country flag, full country name, visitor count, and proportional percentage bar.

3. Browser Market Share & OS Breakdown

The Browser & Platform section breaks down client software across your audience:

• Web Browsers: Ranked list of browsers with icons, visitor counts, and market share percentages.
• Operating Systems & Platforms: Distribution across desktop and mobile operating systems so you know which environments to prioritize during QA and testing.

4. Viewport & Hardware Resolution Matrix

At the bottom of the page, the Viewport & Hardware Resolution Matrix groups visitor screen sizes into proportional tiles:

• Form Factor Tiers: Filter tiles by All, Mobile, Desktop, or Tablet.
• Tile Details: Each tile displays:
  • Device tier and physical aspect ratio (e.g., MOBILE • 9:19.5 or DESKTOP • 16:9)
  • Percentage share of total visitors
  • Screen resolution dimensions (e.g., 1920×1080, 390×844)
  • Common device category label and visitor count
• Use this matrix to optimize your responsive CSS breakpoints and ensure your layouts look great on your visitors’ most common screen sizes.